Promoting Mickey Mouse

Disney Retail was so impressed with the HMV system that it decided to commission a similar system for its franchies in HMV stores.

Customers can select a category and watch trailers from their favourite Disney cartoons or films before deciding to buy.

The touch screen software developed by Sightline enables Disney Retail to update the content with new Disney film clips and information onto a secure website.

The kiosks are then programmed to contact the site every 4 hours to download the updates automatically.

The system enables Disney Retail to respond to sales trends and gear promotions in an instance - without the need for any involvement from store staff, thereby saving time and money.