HMV is a leading retailer of CDs, DVDs and games - but it has to compete with sales on the intranet.

Sightline helped HMV to enhance the customer shopping experience by developing a unique touch screen product promotion system.

The touch screen promotes the latest DVDs and CDs. The customer selects what they want to watch or listen to, and they can read supporting information.

Nothing new there - but what makes this system unique is the secure back end system that enables HMV to remotely update the DVD and CD content in seconds from a central location.

Every 4 hours each store kiosk automatically logs onto the site and downloads the latest content - without any intervention from the staff in the stores.

It used to take HMV days to send out the content on discs to each store for manual loading. Now it only takes a few minutes!