Revolution launch

Philip Morris International, the cigarette manufacturer asked us to produce a DVD to help launch its new Evolution retail display to retailers across the world. The brief was "show the process and make it exciting to watch".

We filmed at various European locations to tell the story of the design and build.

The DVD was shown at an international retail conference, and that resulted in a huge take-up of the display.

The DVD is one of many we have produced for Philip Morris, working through the Lausanne based marketing agency The Magic Pencil.