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Digital Press Kit
This Digital Press Kit (DPK) installed on a CDROM helped to launch Sony's WEGA widescreen television.
It includes text, press releases and technical detail in 21 languages, and product photos for print or multi-media.
Journalists and marketing agencies could load it onto their PCs or Macs and then print or download the content.
Sony found it to be a really effective way of ensuring that every journalist took notice and could easily find the text and images they wanted for their articles.
This is a short demonstration of how the CDROM performs
A short demonstration of the CDROM will be added soon!
