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HMV:
Touch screens for retail stores
HMV is one of the world’s leading retailers of music, DVDs and games.
It's tough for music retailers - as they try and compete with the internet.
Sightline is helping HMV make the customer shopping experience more engaging. We developed a unique Touch Screen presentation system for kiosks that HMV is installing in its retail stores.
The kiosks are used to promote the latest DVDs and CDs. The customer selects what they want to watch or listen to and reads supporting information.
But this new touch screen system is unique because of the software Sightline developed to drive it.
At its heart is a secure on-line Content Management System that enables the HMV marketing team to remotely update the DVD and CD content in seconds and send it down the line to each Kiosk.
The Kiosks automatically download the content, without any intervention from the stores. So, what used to take days to organise and distribute now only takes minutes!
