Opinion pieces and words of advice from the video industry and members of our team.

How To Budget For Your Video

It is not uncommon for a new client to come to us with no idea of the likely cost for their video production. As more and more marketing departments and internal communications teams realise how effective video content can be, [...]

Writing Your Video Production Brief: Step-By-Step

Turning your ideas for a video into reality starts with a production brief. Generally speaking if you approach a video production company to make your video they will sit down with you to find out what you want to achieve, [...]

The Importance of Storytelling

‘Storytelling’ is a much bandied about word in marketing circles. Regardless of what sector we operate in or whether our business is B2B or B2C, we’re all told that storytelling is the key to conveying our brand message and communicating with our customers. […]

Questions To Ask: Who Is Your Video Production For?

One of the first questions we ask clients when discussing their video production requirements is, “who is your target audience?” Without this information the video can lack focus and any objectives for the video production will be harder to meet. […]

5 Common Pitfalls of Video Production

Although video production is now a more affordable communication tool for organisations big and small; the cost and time involved in creating successful video communications means that it’s vitally important to avoid any pitfalls. Unfortunately there are several common pitfalls [...]

Frightening Promotional Videos

It’s at this time of year when we are visited by ghosts, ghouls and children asking the question “Trick or Treat?” However, for some businesses it’s Halloween every day! In order to be found on the web nowadays you need [...]

Explainer videos – explained

An explainer video is the ultimate 'does what it says on the tin'.  It provides a short concise explanation or demonstration of a product or service and its benefits to the customer. Generally around 90-seconds long (but a little longer [...]

Getting aerial filming right

Aerial filming that includes scenes of landscapes, buildings, structures, machines, people and so forth, are all impressive ways of showing the scale of a business operation or focusing on a particular aspect. Advances in drone technology have made aerial filming [...]

Key Factors That Make Great Product Videos

With all the hype and talk about content marketing and its many success stories, is there still room for the straightforward product or service promotional video? You bet your bottom dollar there is! After all, having raised brand awareness and [...]

7 Key Elements For Effective Training Videos

Training videos are an extremely effective way of communicating key information to your employees; whether they're part of a group training exercise or available online on demand for one-to-one training. They can be a stand-alone tool or part of an [...]

Do’s and Dont’s of Video Production

We all know how important video has become over the last few years. Online demand shows no sign of slowing, as people increasingly search for video content to entertain; to answer their questions; to show them how to do something; to verify an organisation’s claims; for eLearning; or to engage with a brand. […]

Developing a Storyboard

A storyboard is essential for developing the structure for your video content (what you are going to show and say, and how) and helping the creative team to understand and get the content right. A conventional storyboard is a visual [...]