Opinion pieces and words of advice from the video industry and members of our team.
One of the first questions we ask clients when discussing their video production requirements is, “who is your target audience?” Without this information the video can lack focus and any objectives for the video production will be harder to meet. […]
Although video production is now a more affordable communication tool for organisations big and small; the cost and time involved in creating successful video communications means that it’s vitally important to avoid any pitfalls. Unfortunately there are several common pitfalls [...]
We all know how important video has become over the last few years. Online demand shows no sign of slowing, as people increasingly search for video content to entertain; to answer their questions; to show them how to do something; to verify an organisation’s claims; for eLearning; or to engage with a brand. […]