We will develop the storyboard and script, sort out the casting, costuming, propping, location fixing and set building. We film and edit; and finally send the commercial to the relevant channel.
Part of the process is ensuring the commercial complies with the rules and regulations, and meets the standards, of the ASA (Advertising Standard Agency). It also has to be “cleared” for broadcast by Clearcast, who work on behalf of the ASA and the broadcast channels. We have years 25 years of experience handling all of this for our customers; it’s second nature.