Sightline

BARC - increase footfall

Thruxton Race Track:
20-second commercial for each event

The British Automobile Racing Club (BARC) looks after events at several motor racing tracks around the country - including Thruxton.

Over the last 4 years, we have produced commercials to promote BARC events at Thruxton, Croft Circuit, and Mallory Park through the ITV network. 

The “get a life" theme shows two blokes playing with toy racing cars; then Murray Walker’s voice buts in and we cut to the real action on the track.

The commercials are on air between April and October in each race track region. So, look out for them in the Meridian, Thames Valley, Tyne Tees, Yorkshire and Central regions.

They are fantastically successful for BARC with footfall increasing steadily.

We produce Television commercials and Infomercials that are broadcast on regional, national and digital channels - in the UK and around the world. With 15 years of experience under our belt, and as an official ITV media buying agency, we turn the whole process of commercial production, broadcast clearance and airtime buying into cost effective solutions.