Sightline

Philip Morris - Retail Display Launch

Philip Morris :
Launch of "Evolution" retail display

Philip Morris International is one of the largest tobacco companies in the world.

We were commissioned to produce a video to show off the company's new “Evolution” retail display system to an international audience.

Our task was to bring to life the development, design and production of the system and to demonstrate its many benefits to retailers.

We travelled to various European locations to film the different sequences for a fast moving presentation. The DVD was launched at an international conference and received a great response.

The ‘Evolution’ DVD is one of a range we have produced for Philip Morris, working through the Lausanne based marketing agency The Magic Pencil.

We storyboard, record and edit video programmes and deliver them on DVD – and we can include a menu for the different chapters of the video, plus any supporting information. We design the DVD packaging. We also create video clips for CD-ROMs and websites.