BACKGROUND

Whitesales manufacture, distribute, and install, skylights, rooflights and windows, as well as smoke vents and fire resistant doors. And Whitesales are developing innovative new products for making buildings more comfortable and safer to be in. The company provides exemplary customer care and support.

We are producing a number of videos to promote the Whitesales range and its consultancy and installation services to architects, merchants, and the construction industry.

OUR APPROACH

We worked closely with the Whitesales marketing team to develop the perfect creative approach for each video, to ensure the visual and narrative content is delivered with impact and engages the audience throughout.

We filmed various scenes and interviews in the company’s HQ, product assembly, and warehouse, and we flew to Sweden to film a new fire door undergoing rigorous performance tests.

To ensure a consistent brand identity we designed a multi-screen animation template tied to the new Whitesales logo and brand colour palate, which we use in the introduction of each video.

THE RESULTS 

The videos are helping to broadcast key information and messages – via social media and the Whitesales website – about Whitesales’ expertise and skills, and the specialist services it offers. We are currently producing more new videos.

WATCH SOME OF THE WHITESALES VIDEOS

Customer Testimonial

For the Whitesales exhibition stand

Schematics – product support

Social Media – Whitesales at FireEx